Fast track your business to consistent $5k months
Communicate your value with confidence, attract your dream clients on autopilot and confidently convert through a winning sales process - in just 10 weeks.
SIGN ME UP!
In just two weeks, I got 16 new leads for my interior design business–straight from my website!
– Candice, Interior Designer
I am so grateful for you! This course is worth every penny & I can't wait to tell everyone about it.
– Kahli, Dance Studio Owner
I now have a strategy and I’m landing clients that fit my values, interests and style. For anyone thinking about joining, DO IT!
– Meg, Graphic Designer
Before MMP I couldn't take my business any further. With implementing the different master classes, I secured more ideal clients.
– Ainsley, Graphic Designer
Thank you so much for creating such an incredibly detailed and informative marketing program! You have helped me and my business than you know!
– Laura, Graphic Designer
Marketing your business is the key to getting consistent leads, working with perfect-fit clients, and growing your business
👉 Struggling to communicate your value and unique message
👉 Posting on social media and hoping for the best
👉 Losing hours aimlessly filming Reels that don’t convert to dollars in your bank
👉 Procrastinating building your email list
👉 Struggling to land new clients (or charge what you’re services are worth)
👉 Avoiding sales because you feel pushy and fear getting rejected
And before you know it, your confidence in your marketing and your business is… well, it’s not great.
🙅♀️
“Maybe I don’t know enough to post content yet”
🙅♀️
“I’m probably charging too much for this”
🙅♀️
“Am I even clearly communicating how I help people?”
🙅♀️ “Maybe I don’t know enough to post content yet”
🙅♀️ “I’m probably charging too much for this”
🙅♀️ “Am I even clearly communicating how I help people?”
Sound familiar?
- Sell your services consistently on social media and in your emails
- Install our content system and skyrocket your social media engagement
- Bring in extra revenue for your creative biz every. single. month.
- Stop chasing work and attract perfect-fit leads every week
- Wave goodbye to imposter syndrome and start taking confident action
- Clearly communicate your value and charge more for your services
Lean in close—I’ve got something to tell you👇🏻
(Yeah, I’ve been there too!)
The only thing standing between you and a business that consistently attracts your dream clients is a simple, complete marketing plan
Because once you have a sustainable marketing strategy, you’ll be able to—
Wondering how you’re going to implement a marketing plan that can help you do all THAT?
Ahem. It’s time we’ve met.
But all of that changed when I got clear on my messaging, created a purposeful content strategy, and built a sustainable and high converting marketing plan that served as my roadmap to connect with the right clients.
Since then, I’ve 10x’d my email list (in just over 2 years), have consistent leads enquiring about my offers, and I’ve been able to work with my dream clients over and over again - all without sacrificing my freedom.
What’s more? I know how to attract paying clients so I can say yes to the right fits and no to the wrong ones.
Hey, I’m Laura—
And in creative service provider land, that is priceless.
I’m also a marketing coach on a mission to help creative service providers to skyrocket their businesses in a way that’s simple and sustainable.
Because I truly believe that if you can market your business, you can grow your business.
Before I had a complete marketing plan, I was scrambling to communicate my value, in constant feast or famine mode when it came to client work, and spending waaay too much time posting on Instagram without a plan.
(Cute pics, yes. Strategy, no.)
Not too long after starting my business, I found myself where so many of my clients find themselves too: burnt out on the client delivery rollercoaster, struggling with major imposter syndrome, and feeling like my business would never truly take off.
Enter: My Marketing Playbook Accelerator and the Lala Level Up Framework
This is it, my friend.
No more imposter syndrome. No more avoiding sales. No dancing Reels.
The 10-week coaching program that’ll fast track you to consistent $5k months and show you how to communicate your value with confidence, attract your dream clients on autopilot and confidently convert through a winning sales process.
Slow your scroll and say hello to...
Wondering how it’s all possible in 10 weeks?
Meet the Lala Level Up Framework
After following our simple level up framework, you’ll be able to…
Attract dream clients on autopilot (and say no to wrong fit!)
Communicate your value in a powerful one-liner
Create and implement a content plan that consistently sells your offers
Build your audience and turn your followers into paying clients
Kickstart and nurture your email list with simple automation
Convert perfect-fit leads through your one-page sales process
KIND WORDS
"I felt confused and overwhelmed but since doing MMP my followers increased, my engagement increased and so did my confidence!"
— Kara Williams, Women's Health Coach
"MMP is one of the best services I have come across in years and years...finally a product and support system that puts it's money where it's mouth is."
— Tessa, Woman's coach
“Since doing MMP, everything has increased - the traffic on my website, my email list, my Instagram followers and engagement. It’s been a game changer!”
– Laura Cook, Graphic Designer
AKA your one-stop shop to skyrocket your creative business
take a peek inside
The Lala
Level Up
Framework
strategy #1
communicate
Take your message from confused & unclear to concise and impactful and turn your services into an irresistible, value-packed offer.
✅ Craft and refine your brand message into a simple and compelling one liner
✅ Confidently communicate your value both online and face to face
✅ Find your niche and learn how to speak their language in your marketing
✅ Craft your 6 Figure Offer so your clients say “heck yes!” to working with you
✅ Turn your website into a client attracting machine with our simple website tweaks
strategy #2
attract
Take control of your lead flow with our award winning attract strategies that allow you to generate leads on autopilot and build your social media audience every week.
✅ Save buckets of time with our done-for-you caption scripts and templates
✅ Leverage your Instagram and content to turn your followers into clients
✅ Install The Social Media Batching Blueprint so you can focus on other areas of your business (and life!)
✅ Create a simple lead magnet that attract your dream clients and kickstarts your email list
✅ Skyrocket your ROI and show up consistently using our Email Marketing Uncomplicated framework
strategy #3
convert
Stop avoiding selling and finally get the confidence you need to pitch your services and land your dream clients with ease - without feeling awkward or salesy.
✅ Build a sales process that feels easy and authentic for you and say goodbye to clients ghosting you
✅ Ditch the negative mindset around selling and become a confident sales pro
✅ Learn our powerful, yet simple sales scripts to sell in your direct messages
✅ Craft your 6 Figure Proposal with our fill in the blank template and easy to follow process
✅ Confidently price your services and *finally* charge what you’re worth (without the imposter syndrome)
We believe in bonuses around here
Free Bonus #1:
Expand your knowledge and stay on track with weekly coaching.
You’ll get the chance to sit down with me and our other students in a live Zoom coaching session each week for the 10 weeks.
When you join My Marketing Playbook you’ll get access to these goodies that’ll make marketing your business simpler than ever
Free Bonus #2
Fast track your Instagram growth with our done-for-you content plan.
Get bonus access to our plug and play content plan. Filled with over 50+ ready made captions, beautiful Canva templates and strategic content pillars ready to schedule.
Free Bonus #3
You get access to 8 x Masterclasses and Bonuses from industry experts in photography, Facebook Ads, copywriting, collaborative marketing and more. You’re really getting a one stop shop for all things marketing!
Free Bonus #4
(...friends are priceless)
You’ll have lifetime access to our private Facebook community where you’ll be supported by Laura and a host of friends as your marketing plan grows and your business does too!
10 Weeks of Private Group Coaching with Laura valued at $12,000
The Ultimate Instagram Content Kit valued at $999
Expert Masterclass Bundle
valued at $3,997
Lifetime Access to the Insiders Facebook Group
Start growing your business and attracting your dream clients with your marketing today
When you join, you’ll get instant access to the course modules, templates for every part of your marketing plan, and our community Facebook group
What you get
My Marketing Playbook Accelerator with full lifetime membership (and access to updates as we add them!)
Value
10 Weeks of Private Group Coaching with Laura hosted weekly and recorded for replay
Value: $12,000
ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Email Sequence Swipe Files and more
The Ultimate Instagram Content Kit with over 50+ ready to post captions and graphics for your social media
8 x Masterclasses and Bonuses from experts in Facebook ads, photography, website design, copywriting, collaborative marketing and more
Insiders only Facebook Community
Value: $2,450
Value: $2,997
$2,997
$12,000
$2,450
Value: $999
Value: $3,997
Priceless
$999
$3,997
Priceless
6 instalments of $399*
Valued at over $22,443
i am so in!
*Or pay in full and save $394 ($1,997) + a special bonus upgrade
To put it frankly, My Marketing Playbook is a marketing mecca for creative service providers
HOW WE STACK UP
My Marketing Playbook
LIVE Weekly Coaching Sessions with Laura so you can ask questions in real-time during the 10 weeks.
Plug and Play Tools for every step of your marketing—including templates, framework, and swipes files
Easy Action Steps to break down big tasks into doable mini pieces you can actually implement (no overwhelm!)
Lala’s Level Up Framework which gives you the roadmap to grow your business with confidence.
No-Fluff Lessons that are designed to help you focus, gain traction, and—most importantly—apply what you learn to your business
Proven Method that I’ve used with hundreds of my students to help them skyrocket their marketing and grow their service based businesses
100% Results Guarantee (more on this just below!) if you show up to the coaching calls and don’t make your investment back in the 10 weeks, we will work with you until you do.
Other Programs
Little or No Support which leaves you feeling more like a number and less like, you know, a real-life person
Vague Frameworks that tell you WHAT to do but not HOW to do it. Whomp, whomp.
Narrow Topics that might focus on Instagram or email marketing, but fall shy of the big-picture strategy
Overwhelming Lessons with no clear steps on how to implement the material
Complicated Guarantees that request you turn over your birth certificate and blood type to get your money back. *Biiig eye roll*
My Marketing Playbook
“Since doing MMP, I have a plan to follow and I have more clarity. The videos and templates were so helpful. It’s so much more than I expected! Very generous and valuable."
– Ellena Dailly, Consultant
“Since the course I have booked a number of new clients, some who, in the past I may not have been confident enough to take on (hello imposter syndrome). But now I know my value, I know I am heading in the right direction and ready to tackle the marketing of my small business with confidence”
– Erin Brooks, Photographer
“Before MMP, I had only just launched...and I wanted to create brand awareness. Some of the first changes I noticed since the course is increased traffic to my website, increase in social media followers and more sales. It’s such good value for money and I’m so glad I did it! I’m sad it’s over, really!”
– Ang Michel, Ecommerce Founder
leads to results 🤩
to results 🤩
leads
The My Marketing Playbook Results Guarantee
You’re invited to join My Marketing Playbook for the 10 weeks and if you show up to the coaching calls and don’t make your investment back in that time, we will work with you until you do.
I know My Marketing Playbook has all the tools you need to confidently market your service based business and attract perfect-fit clients because I've used this exact framework to grow my own business and help hundreds of my students to do the same.
In just 10 weeks, we’ll be popping the bubbly and celebrating your complete marketing plan & growing business
✔️ Install our content system and skyrocket your social media engagement
✔️ Bring in extra revenue for your creative biz every. single. month.
✔️ Stop chasing work and attract perfect-fit leads every week
✔️ Wave goodbye to imposter syndrome and start taking confident action
✔️ Clearly communicate your value and charge more for your services
✔️ Create a foolproof sales process that feels good and will get your prospects saying “Heck yes!” right away
✔️ Kickstart your email list from 0 with the step by step process that I’ve personally used
✔️ Follow a proven framework to hit $5,000 a month in revenue
By the end of this program you will have:
PICTURE IT:
Sign me up!
“But Laura, is My Marketing Playbook really for me?”
STILL HERE? MAYBE YOU’RE WONDERING
This program is PERFECT for you if...
You’re a creative service provider and you’re ready to consistently make $5k/month from your business
You know you need a plan to get more of your dream clients but you don’t know where to start
You’re looking for practical, simple strategies to grow your business without overworking
You’ve been on the hunt for a program that takes a no-fluff approach and you’re tired of making it up as you go
You want an expert/cheerleader in your corner as you implement (hi, it me)
*Pours glass of wine and gets comfy on the couch*
This program may NOT be a good fit if...
You’re hoping for one of *those* courses where you binge all the content and never take action
You aren’t a service provider
You’re looking for a hands-off “overnight success” approach to growing your business
You’d prefer to outsource your marketing across all platforms
You have a business that primarily sells physical products
6 installments of $399*
Join me inside My Marketing Playbook and let’s create a gameplan so you can hit $5k/months consistently.
FIND YOURSELF IN COLUMN A?
Sign me up!
FREQUENTLY ASKED QUESTIONS
Questions? Ask away!
Great question! We completely recreated the structure of the program because we wanted to improve and simplify the training while delivering MORE results to our students.
The Lala Level Up Framework is THE go to for creative service providers who want to grow and eventually want to scale their businesses.
We start with the fundamentals and have stripped away anything that won’t move the needle for creatives.
That’s why we don’t focus on ads or automation much in this course (note: we focus on that a LOT in The Next Level Club - our program for service providers earning $5k/month or more).
We have added a whole new section that is focused on sales because I realised that marketing only does so much. If your sales process isn’t working, you’ll never see growth.
The short answer: YES!
The long answer: Double yes! This program has everything you need to build a complete marketing plan and hit $5k/month in revenue - quick smart.
Whether you’re a photographer, graphic designer, copywriter, social media manager, or you run a different service based business… My Marketing Playbook will give you the strategy, tools, and support to grow your business and attract your dream clients with your marketing.
If you’re not a service provider…
AKA, you sell products or run a brick and mortar business, this isn’t the place for you.
Reach out to us and we can point you in the right direction.
Never fear, my friend. If you’re just starting out, this program is perfect for you.
It’s designed to give you the step-by-step lessons, plug-and-play templates, and easy-to-follow guidance that’ll take you from beginner to marketing expert in 6 weeks flat.
The truth is… I’m someone who naps a lot when I’m stressed. (You too?) And in this busy world, who has time for that?
So I built this program to be comprehensive without the overwhelm. Everything is bite-sized, beginner-friendly, and designed to get you results.
Most students complete the My Marketing Playbook module in 2-3 hours per week. We also recommend you allow 1 hour a week for coaching calls too. Remember, it’s a 10 week coaching program and the time will fly. If you can commit the time for the 10 weeks, you’ll see results.
But don’t forget that you have lifetime access to the course content and Facebook group, so you can go at your own pace.
Oh and we have a simple training to help you find more time in your busy schedule. We’ve thought of everything - promise.
Enter: The Weekly Coaching Sessions (...and perhaps my favorite part of My Marketing Playbook!). These private group coaching sessions with Laura will allow you to ask questions, get real time feedback and guidance that is personalised to YOUR business.
In the Insiders Facebook Group, we’ll meet for a live implementation session once a week so you can ask questions and get support in real time.
You’re also welcome to drop Qs in the group if you run into a head-scratcher in between coaching calls.
Other courses mostly teach you how to DIY one piece of your marketing—like building a website or a content strategy on Instagram.
But only focusing on one piece of the puzzle still leaves you right where you started: without a way to sustainably grow your business and book more ideal clients. Whomp, whomp.
My Marketing Playbook will show you how to create and implement a complete, sustainable marketing plan so you can stop duct-taping your marketing strategy together and finally see results.
Though it’s fair to say I’m a pinch biased.
So I’ve invited some of my students to tell you their side of the story.
Start growing your business and attracting your dream clients with your marketing today
When you join, you’ll get instant access to the course modules, templates for every part of your marketing plan, and our community Facebook group
What you get
My Marketing Playbook Accelerator with full lifetime membership (and access to updates as we add them!)
Value
10 Weeks of Private Group Coaching with Laura hosted weekly and recorded for replay
Value: $12,000
ALL Done-For-You Templates: Canva templates for proposals, social media, media kit and more, Email Sequence Swipe Files and more
The Ultimate Instagram Content Kit with over 50+ ready to post captions and graphics for your social media
8 x Masterclasses and Bonuses from experts in Facebook ads, photography, website design, copywriting, collaborative marketing and more
Insiders only Facebook Community
Value: $2,450
Value: $2,997
$2,997
$12,000
$2,450
Value: $999
Value: $3,997
Priceless
$999
$3,997
Priceless
6 instalments of $399*
Valued at over $22,443
i am so in!
*Or pay in full and save $394 ($1,997) + a special bonus upgrade
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