October 11, 2023

342: Timeless lessons from a toymaker with Brad Pedersen

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Ever thought of the long game in business? Brad Pedersen’s journey might just change your perspective.

From starting businesses in his teens to diving headfirst into the toy industry, Brad’s stories are both inspiring and super relatable. If you’ve ever found yourself getting bogged down with the daily grind or stressing over short-term goals, this convo is a breath of fresh air. Brad’s all about looking at the bigger picture, and after this chat, I bet you’ll be too!

You’ll learn:

  1. Why the best business insights sometimes come from unexpected places (like toy stories!).
  2. The secret sauce behind sticking around in business for decades.
  3. Brad’s surprising shift from toys to planet-loving projects – and what it means for modern entrepreneurs.

A little bit about Brad Pedersen

Brad Pedersen had an early start with his entrepreneurial endeavours, creating a wood-cutting business at 16 years of age.

He’s had several other business pursuits before being inspired to get into the kids business by reading a story about a young entrepreneur who invented a toy and, through it built a successful company.

You can get brads new book ‘Start-Up Santa’ here

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