In today’s episode, I take you behind the scenes of my rebrand from Lala Social Club to Laura Higgins.
If you didn’t know, I launched Lala Social Club from my bedroom over 6 years ago.
Since then, we’ve grown more than I could have imagined…
Helped more people than I could have hoped…
And we’ve changed and evolved in more ways than one.
So here I am – changing things up!
What started as a simple “brand refresh” has transformed into something far more substantial.
New name. New brand. New website. New ERA.
Same mission – to help creatives skyrocket their businesses 🚀
In this episode, you’ll discover…
- Firstly…why we rebranded. I’m letting you in on my thinking and strategy behind the change. I also give you my pro’s and cons for building a personal brand 👀
- Secondly…my mindset throughout the process and my personal journey as I let go of our existing brand (PSA: this is pretty raw and honest)
- Thirdly…our launch strategy and our end-to-end process. As well as our partners who helped us make it all a reality. Because they seriously are the dream team 💕
So if you’ve ever thought about going ALL in on your personal brand or if it’s time for a rebrand for your business, you’ll love the insights I share in this episode.
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Want to learn more from the podcast?
305: Why your website isn’t converting w/ Laura Higgins
148: The trust building content strategy
139: The #1 reason why your marketing isn’t working