May 2, 2023

Behind The Scenes of My Rebrand








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In today’s episode, I take you behind the scenes of my rebrand from Lala Social Club to Laura Higgins.

If you didn’t know, I launched Lala Social Club from my bedroom over 6 years ago.

Since then, we’ve grown more than I could have imagined…

Helped more people than I could have hoped…

And we’ve changed and evolved in more ways than one.

So here I am – changing things up!

What started as a simple “brand refresh” has transformed into something far more substantial.

New name. New brand. New website. New ERA.

Same mission – to help creatives skyrocket their businesses 🚀

In this episode, you’ll discover…

  • Firstly…why we rebranded. I’m letting you in on my thinking and strategy behind the change. I also give you my pro’s and cons for building a personal brand 👀
  • Secondly…my mindset throughout the process and my personal journey as I let go of our existing brand (PSA: this is pretty raw and honest)
  • Thirdly…our launch strategy and our end-to-end process. As well as our partners who helped us make it all a reality. Because they seriously are the dream team 💕

So if you’ve ever thought about going ALL in on your personal brand or if it’s time for a rebrand for your business, you’ll love the insights I share in this episode.

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Want to learn more from the podcast?

305: Why your website isn’t converting w/ Laura Higgins

148: The trust building content strategy

139: The #1 reason why your marketing isn’t working

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