January 25, 2021


103: Top PR strategies to build trust and grow your reach w/ Odette and Co








Your business bestie, your personal cheer squad and your coach ready to help you get to the next level - quick smart. 

More about me


Get a roadmap for your growth from $5k months to $30k months 

Book a 15 Minute Scale Session 

103: Odette and Co – Top PR Strategies to Build Trust and Grow Your Reach


Meet Odette from Odette and Co

In this episode we are joined by Odette Barry, founder of Odette and Co. We are talking all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You’ll also hear Odette’s startup journey and her biggest mistake as a creative in a startup business. 

Odette Barry is a storyteller who loves nothing more than helping businesses share their stories through traditional media. She is a publicist, PR mentor and founder of Odette and Co – a micro PR agency based out of Byron Bay.  

Odette is a headline-winning PR mentor, who designed and teaches the popular Hack Your Own PR program, an intimate program designed for small business owners because she knows that every business has a story to tell.

Biggest takeaways from Odette and Co

  • Odette shares her biggest mistake in building a small business and how she has hired to cover her weaknesses [18:59]
  • How to know if you’re ready to start investing in PR for your startup or small business [30:48]
  • Learn how a PR strategy works in with your overall marketing strategy [32:11]
  • The biggest mistakes small businesses make when they DIY their PR [38:26]
  • How to get journalists to open your pitch emails [40:18]

Review & Subscribe on Apple Podcasts

“I think My Business Playbook is the best thing since sliced bread.” – If that sounds like you, please subscribe to and review the show! (Or even if you think My Business Playbook is just the best thing since, I don’t know, sliced ham.)
Seriously though, your love and support enable me to create more podcasts, with more amazing guests who can teach you and me so, so much about business. (And it also makes me feel pretty good about myself…)
So Click here, scroll to the bottom, give us a bucketload of stars, write a heartwarming review, and hit subscribe so you don’t miss a THING about business.

Links mentioned in this episode

Places to enjoy the podcast:

Previous Episodes to Checkout:

Listen to         Latest

Create your playlist

Give me tips on...






The 6 Figure Creative

👉 The 5 powerful strategies I have used to hit multiple 6 figures
👉 Clear, easy to implement action items designed for you
👉 The exact growth roadmap to keep you focused and fast track your results

yes please

Get my 5 steps to hit 6 figures in your creative business - even if you have no time, no plan and don’t feel ready yet. 

Let's build

Skyrocket your creative business



The Next Level Club



Book a Scale Session

© Laura Higgins 2023 | Design by White Point Creative


Terms & Conditions 

Privacy Policy