You don’t scale by adding more. You scale by letting go.
In this episode, I’m pulling back the curtain on five specific things I had to stop doing to break past the 7-figure ceiling.
These are the real mindset shifts, team decisions, and strategic pivots that helped me finally get out of my own way and grow – fast.
What You’ll Learn:
- A sneaky habit that was capping my monthly revenue
- An unexpected hire that made a major impact
- The mindset shift that made people take my business seriously
- Simplifying my systems was the key to unlocking major profit
- Why content alone won’t cut it if you want to scale
- The exact question I asked to find the real constraint in my biz
Stuck at the same revenue level no matter what you try?
In this episode, I’m breaking down the 5 Things I Had to Quit to Hit 7 Figures—real shifts with real stories from behind the scenes of my business.
These lessons helped me scale sustainably, and they might be exactly what you need, too.
1. I let go of doing it all myself.
Early on, I wore every hat. I didn’t trust anyone to do it quite like I could.
But that mentality was keeping me stuck. I could only do so many things in a day. So growth stalled—because I became the bottleneck.
The big shift? Hiring a salesperson.
At the time, I was doing all the sales calls—and I could only fit two in my calendar per week. Which meant I could only bring on two clients max. That was my ceiling.
Once we brought someone in, sales tripled. Not because our offers changed, but because I finally got out of the way.
It forced me to zoom out and ask:
What’s the real constraint in the business right now?
Where am I the block?
We also made a few key hires:
- A VA to support me early on with admin and qualifying calls
- A coach (Darby, who’s now our head coach) so I wasn’t the only one delivering
- And eventually, a creative and a video person—but not until after we hit seven figures
- I hired a cleaner to support at home
It wasn’t about having a big team. It was about being smart with who I brought in—and letting them own things. That shift changed everything.
2. I stopped saying yes to every opportunity.
If you want to scale, your energy has to be protected. Period.
I used to say yes to everything—free trainings, podcasts, collabs, quick “pick your brain” chats, jumping into DMs to help people for free.
But to hit the next level? I had to stop.
I had to ask, “Is this revenue generating?” If not—it’s a no.
So for six months, I went into full focus mode. There were no new offers. Freebies didn’t factor in. Distractions? Completely off the table.
And that’s when we jumped from $50k months to $130k—fast.
Why? Because I stopped spreading my energy thin. I gave it fully to the main thing.
My default became “no,” and honestly? It was one of the best decisions I made.
3. I ditched “cute little business” energy.
This one’s more subtle—but it’s big.
There was a point where I stopped calling myself a freelancer.
I stopped being sheepish about money and talking about my work like it was “just this little thing I do.”
And I started treating it like what it actually was—a real company. With real profit, real structure, real leadership.
That shift showed up in how I talked about my business, how I presented myself, and how we branded ourselves. We rebranded. We clarified our offers. I changed how I spoke to our clients and how I carried myself in rooms.
It was an identity upgrade.
And once I owned it, people started taking it seriously too.
4. I stopped overcomplicating our systems.
There were too many steps, too many tools, too many workarounds. It made it hard for anyone new to understand what was going on—and hard for me to scale.
So I simplified and I documented everything.
We made it easy for someone else to jump in and take over a process without needing to DM me 10 times.
That clarity gave me capacity. It gave my team autonomy. And it made us way more profitable.
Next week I’ll talk more about the systems we use and how we streamlined—but for now, just know this: you can’t scale chaos. The simpler your setup, the faster you grow.
5. I stopped relying on organic lead gen.
I didn’t quit content—I just stopped pretending that posting every day was a lead gen strategy.
If you want to go pro, you need predictable visibility. And that means putting some money behind it.
Funnels were built. Lead magnets went live. Ads ran. I invested in visibility—and it worked.
Knowing that I’ve got new leads coming in every single day while I sleep, walk my dog, or go to Pilates? That’s freedom.
Organic is still part of our ecosystem—but it’s not the whole strategy. And once I let go of that “just post more” mindset, everything got a whole lot easier.
Letting Go Was the First Step to Real Growth
Letting go of control, distractions, identity hang-ups, messy systems, and hope-based marketing?
That’s what opened the door to scaling.
This is part one of a two-part series.
I’ll also be sharing the five things I started doing that helped us grow fast—without the burnout. Don’t miss it.
And hey—if you’re listening to this and thinking,
“Yep, that’s me. I know I need to get out of my own way, but I don’t know what to let go of first…”
That’s what we help you do inside The Next Level Club.
We’ll help you pinpoint exactly what’s holding you back, streamline your offers, simplify your systems, and scale up with a plan that fits you.
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