October 25, 2024

Launches vs. Evergreen: Finding the Best Fit for Your Business with Ross O’Lochlainn

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Meet Ross O’Lochlainn!

Ross O’Lochlainn is a former engineer-turned-marketing strategist who runs Conversion Engineering — a company that helps education entrepreneurs sell more programs without relying on the launch model through his proprietary Open Every Day System 

We Cover:

⭐️ Why the traditional launch model isn’t sustainable for most creatives—and what to do instead.

⭐️ How to create consistent revenue streams without burning out.

⭐️ The importance of making offers regularly and why it’s key to your business growth.

⭐️ How to balance creativity with business needs, so you’re doing the work you love and getting paid well for it.

⭐️ Practical steps to move away from the all-or-nothing mindset of launches.

⭐️ How Ross structures his offers and marketing to keep sales flowing year-round.

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