140: Creativity and cutting through the noise with Avenir Creative House
Say hello to Jay and Luke!
In this episode I sit down with Jay Argaet and Luke Hastings of Avenir Creative House, a leading creative and advertising agency based in Sydney, Australia.
This dynamic duo know how to create attention grabbing campaigns that not only engage viewers, but move them to take action.
Jay Argaet has gained notoriety for his creative work over the last decade. He is best known for his bold and edgy campaigns (such as Cross Equals Love & No Other Name), along with art direction and design for over 50 albums (including GMA 2016 album packaging of the year – Empires)
Luke Hastings is a digital marketing & management specialist. He has a wealth of experience in global marketing campaigns and ideating strategic advertising solutions.
In this conversation we cover:
π Jay’s top tips for business owners who feel “stuck” creatively
π The secret to a viral marketing campaign
π The best ways to execute your creative ideas
π Why creativity is the most powerful element of your marketing
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