If you’re a creative entrepreneur, coach, or service provider, knowing how to build a six-figure funnel is essential for scaling your business. A well-optimised funnel doesn’t just bring in leads—it nurtures, converts, and generates consistent revenue, all on autopilot.
Too many business owners waste time on complicated marketing strategies that don’t drive real results. Instead of guessing, let’s break down exactly how to create a simple, high-converting funnel that fuels your business growth.
What Is a Funnel (And Why Does It Matter)?
A funnel is a step-by-step journey that guides potential clients from discovering your business to becoming paying customers. Think of it as a strategic roadmap that removes friction, builds trust, and makes it easy for your audience to take action.
Here’s what a high-performing funnel does:
- Attracts ideal leads through social media, ads, or content
- Engages and nurtures them with valuable content
- Guides them to take action—whether it’s booking a call, purchasing a service, or joining your program
Without a structured funnel, leads fall through the cracks, and sales become inconsistent. That’s why understanding how to build a six-figure funnel is crucial.
The 3 Types of Funnels That Convert
Not all funnels are created equal. Depending on your business model, you’ll want to choose the right approach. Let’s dive into the three most profitable funnels that drive six-figure results.
1. The High-Ticket Funnel (For Premium Services & Coaching Programs)
Best for: Coaches, consultants, agencies, and service-based businesses selling offers over $1,000+
This funnel is designed to convert high-quality leads into premium clients by positioning you as the go-to expert.
How it works:
- Step 1: Lead Magnet Landing Page – Offer a free resource (guide, webinar, case study) in exchange for an email.
- Step 2: Thank You Page – Instead of a basic thank-you message, invite them to book a call with you immediately.
- Step 3: Call Confirmation Page – Reinforce the value of the call and send pre-call resources to build trust.
📌 Key Metrics to Track:
✅ Opt-in rate: 30-50% (percentage of visitors who download the freebie)
✅ Call booking rate: 20-30% (of those who opt-in, how many schedule a call?)
✅ Show-up rate: 80-90% (ensure prospects actually attend the call)
Why it works: Instead of selling too soon, this funnel builds relationships first, leading to more high-ticket sales with less resistance.
2. The Low-Ticket Funnel (For Digital Products & Scalable Offers)
Best for: Course creators, digital product sellers, and online educators
A low-ticket funnel is perfect for attracting buyers who aren’t ready for high-ticket offers yet but want to invest in your expertise.
How it works:
🔹 Step 1: Tripwire Offer ($27 – $97 product) – Sell a low-cost digital product (workbook, mini-course, templates) to turn leads into paying customers quickly.
🔹 Step 2: Order Bump – Offer an additional small upsell (e.g., VIP access, extra templates).
🔹 Step 3: Backend Upsell – After purchase, introduce your higher-ticket offer (coaching, memberships, premium courses).
📌 Key Metrics to Track:
✅ Sales conversion rate: 3-5% (of those who land on the page, how many buy?)
✅ Order bump conversion rate: 15-30% (percentage of buyers who take the extra upsell)
✅ Backend offer conversion rate: 5-10% (who moves to the premium offer?)
Why it works: Once someone pays for something small, they’re far more likely to invest in higher-ticket offers later.
3. The Webinar Funnel (For Scalable Group Coaching & Course Sales)
Best for: Course creators, group coaching programs, membership sites
A webinar funnel warms up cold leads and positions your offer as the ultimate solution—without needing endless sales calls.
How it works:
🔹 Step 1: Webinar Registration Page – Capture leads by offering a free live or automated training.
🔹 Step 2: The Webinar – Deliver value, build authority, and present your offer (course, coaching program, etc.).
🔹 Step 3: Limited-Time Offer Page – Create urgency with a deadline or exclusive bonuses.
📌 Key Metrics to Track:
✅ Registration conversion rate: 30-40% (who signs up for the webinar?)
✅ Show-up rate: 20-30% (of those who register, who actually attends?)
✅ Sales conversion rate: 5-10% (how many buy after the webinar?)
Why it works: Webinars automate your sales process and convert at a higher rate than sales pages alone.
5 Funnel Fixes for Higher Conversions
If your funnel isn’t converting, chances are it’s missing one of these key elements. Here’s how to fix your funnel and maximize your revenue:
1. One Funnel, One Goal
🔹 Each step should only have ONE call to action (e.g., download, book a call, buy now).
🔹 Too many options = lower conversions.
2. Sell the Next Step, Not the End Game
🔹 Example: Instead of selling a $5,000 service upfront, first invite them to a free consultation or $97 mini-course.
🔹 This reduces friction and builds trust.
3. Simplicity Wins
🔹 Complex funnels kill conversions.
🔹 Keep it lean, clear, and distraction-free—one goal per page.
4. Track Data, Not Drama
🔹 Measure: Opt-in rates, call bookings, purchase conversions.
🔹 Test: Headline, call-to-action, and offer positioning.
5. The Offer Determines Everything
🔹 A bad funnel won’t fix a weak offer.
🔹 Your offer must be clear, desirable, and solve a painful problem.
Final Thoughts: How to Build a Six-Figure Funnel the Right Way
A six-figure funnel isn’t about adding more steps or fancy automations—it’s about optimizing the right things.
Your next steps:
✅ Pick one funnel (High-Ticket, Low-Ticket, or Webinar)
✅ Implement the Funnel Fixes
✅ Track, test, and refine for maximum conversions
💡 Want the exact templates and strategies to build your six-figure funnel step by step?
👉 Join my free training, The Funnel Fix, and get access to my highest-converting funnel framework.
