118: Spreading joy through homewares and art with Pip Brett from Jumbled Online
Today I am joined by Phillipa Brett (aka Pip) to unpack the journey of their beautiful homewares and online store, Jumbled Online.
Jumbled is a mecca for fashion, homewares, and incredible original art. Jumbled is the home of all things bright, colourful and joyful. Youโll often see their team on Instagram dancing as they unpack boxes. It really does feel like some kind of wonderland. Pip and the Jumbled team are here to spread joy and to help their customers buy things that truly make them happy.
Since opening in 2013, Jumbled has grown to over 138k Instagram followers (and counting) and have brought national and global brands to regional New South Wales, Australia. They are a small town company with a big vision (and an even bigger heart)
In this conversation we cover:
๐ How Pip has built turned her regional shopfront into a national brand
๐ Jumbled’s branding “secret sauce”
๐ Pip’s strategies on building a cult following on Instagram
๐ The importance of hiring the right people (and how Pip can tell if someone is a good fit)
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Links mentioned in this episode
- Check out Jumbled Online
- Follow Jumbled on Instagram
- Pip’s house build series
- Join the My Marketing Playbook Waitlist
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Previous episodes to check out:
