May 10, 2023

Why a podcast is a great move for your business (and my top tips to get started)








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Why a Podcast is a Great Move for Your Business

Podcasting has become one of the most effective ways to reach a large audience and build a loyal following. As a business owner, you’re always looking for ways to increase brand awareness, generate leads, and establish yourself as a thought leader in your industry. A podcast can help you achieve all of these goals and more.

Build Trust and Connect with Your Audience

A podcast allows you to connect with your audience on a deeper level than many other forms of content. When people listen to your podcast, they hear your voice, your tone, and your personality. This creates a sense of intimacy and builds trust. By consistently showing up and providing valuable content, you’ll establish yourself as a trusted authority in your niche.

Increase Your Reach and Visibility

Podcasting is a great way to increase your reach and visibility. By hosting your show on platforms like Apple Podcasts, Spotify, and Google Podcasts, you can tap into a large and growing audience. With the right SEO strategy, you can optimize your podcast episodes for search and attract new listeners who are interested in what you have to say.

Repurpose Your Content and Build Your Brand

Podcasting is an excellent way to repurpose your content and build your brand. You can use your podcast episodes as the basis for blog posts, social media content, and even YouTube videos. By leveraging your podcast content across multiple channels, you can increase your exposure and attract new leads to your business.

It Takes Time, But the Payoff Is Worth It

Building a successful podcast takes time, effort, and dedication. It’s not something that will happen overnight. However, the payoff is worth it. By consistently producing high-quality content, you’ll build a loyal following that can help you achieve your business goals.

The Four Tools We Use to Create Our Podcast

If you’re interested in starting a podcast for your business, you’ll need the right tools to get started. Here are the four essential tools we use to create our podcast:

  1. Riverside for recording and video. We even use this for quick solo episodes so we can repurpose the video for Reels, TikTok, and Shorts.
  2. Calendly for scheduling guests and sharing recording links.
  3. ClickUp for managing tasks and projects. This is where we keep the episode schedule, write show notes, add design tasks, and even email guests when episodes are ready!
  4. Kajabi or Anchor for hosting. Pick a platform and use it to distribute your podcast episode to Spotify, Apple, and other platforms.

Gear We Use

If you’re wondering about the gear we use to record our podcast, here’s a quick rundown:

  1. Adobe Audition for recording my audio (this makes it crisp)
  2. Shure SM7B microphone
  3. Scarlett ii interface to plug into my MacBook
  4. Logitech Brio camera

Editing Tips

If you’re new to podcasting, editing your episodes can be a daunting task. Our best advice is to outsource this work to a professional. Don’t DIY for the love of all that is good in this world! You will feel deep pain and hate the process. Instead, outsource it. You can easily find someone on Fiverr who can help you cut out mistakes and make your audio sound more pro.

By using these tools and following these tips, you can create a successful podcast that helps you achieve your business goals.

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