May 19, 2025

The ChatGPT Hack I Use to Attract Better Clients

TOP LINKS

instagram

tiktok

foundations

The NEXT LEVEL CLUB

I'm

Laura

Your business bestie, your personal cheer squad and your coach ready to help you get to the next level - quick smart. 

More about me

BOOK NOW

Get a roadmap for your growth from $5k months to $30k months 

Book a 15 Minute Scale Session 

If your content isn’t landing, your sales feel hard, or your offers are falling flat-this is why.

Most creatives think they know their audience… until it’s time to write or sell.

In this episode, you’ll learn how to use ChatGPT to define your dream client clearly-so your content connects, converts, and actually makes you money.

What you’ll learn:

  • The biggest reason your content sounds generic (and how to fix it fast)
  • The exact ChatGPT prompts to define your dream client
  • How to stop writing like a robot and start sounding like you
  • What to say if you have no clue who you’re actually talking to
  • A smarter way to build your client profile-without a dusty Google Doc

How to Define Your Dream Client with ChatGPT

Let’s talk about something that will instantly make your content better, your offers clearer, and your sales way easier:

Defining your dream client inside ChatGPT.

If you’ve ever sat down to write a caption, email, or sales page and found yourself wondering—

“Wait… who am I actually writing this for?”

Then this episode is going to change your life.

Because here’s the thing:

Most creatives think they know their audience… but when it’s time to write or sell, things get vague. Fluffy. Generic.

So today, I’m going to walk you through exactly how to use ChatGPT to build your Ideal Client Profile—step by step.

Let’s dive in.


1. Set the Scene

Start by giving ChatGPT a little context. You want it to understand who you are and what kind of business you run.

Here’s a simple prompt to get things rolling:

“ChatGPT, I run a [describe your business—like a brand studio for female entrepreneurs]. I want your help building my Ideal Client Profile. Let’s call her [insert a name—like ‘Lost Lucy’]. I’ll share the details and you help me shape it.”

Just like that, you’ve turned ChatGPT into a thinking partner—not just a copy tool.

2. Who Are They?

Drop in the basics:

  • Age range
  • Profession or industry
  • Life stage (just starting, scaling, thriving?)
  • Key values and personality quirks

Then ask ChatGPT to sharpen it:

“Here’s what I know—can you help me fill in any gaps or make this more specific?”

The more you give, the better it gets.

3. Dreams and Desires

Now we get emotional.

Tell ChatGPT:

  • What does success look like for them?
  • What would they chase if they knew they couldn’t fail?
  • What do they really want—not just in business, but in life?

You can say:

“My dream client wants to hit consistent 10k months, work with dream clients, and feel like a creative CEO—not a burnt-out freelancer. Can you expand on this or make it more compelling?”

Let ChatGPT help you language it in a way that resonates—and gets attention.

4. Fears and Frustrations

This is where the gold is.

Ask yourself:

  • What’s keeping them stuck?
  • What do they lie awake thinking about?
  • What are the unhelpful beliefs or bad advice they’re following?

Then tell ChatGPT:

“Here’s what I know about their pain points. Can you help make this clearer or more emotionally compelling?”

Because the best content speaks directly to what they’re struggling with right now.

5. Buying Behaviour

Okay—now we zoom out and get strategic.

Tell ChatGPT:

  • Where they hang out online (Instagram, podcasts, YouTube)
  • How long they usually follow you before buying
  • Who else they follow, admire, or trust

This helps you show up where it matters—and speak in a way that builds trust faster.

Prompt:

“Here’s what I know about my dream client’s buying behavior. Can you help me refine it or add any missing pieces?”

6. Who’s Not a Fit

Please don’t skip this part.

Knowing who you don’t want to work with is just as important as knowing who you do.

Write down:

  • Red flags or deal-breakers
  • Personality traits that drain you
  • Business types you no longer serve

Then ask ChatGPT to summarize it. That way, when you’re writing offers or onboarding clients, you’re crystal clear on your boundaries.

7. Pull It All Together

Once you’ve shared all of this, your final prompt is:

“Can you summarize everything we’ve created into one clear, punchy Ideal Client Profile I can reference for content, messaging, and offers?”

And boom—you’ve now got a profile that’s actually usable.

Not buried in a workbook. Not collecting digital dust.

But alive and active—ready to help you write, sell, and serve at a higher level.


Final Thoughts

Look—your dream client isn’t just a persona.

She’s the person your business is built for.

So if your content isn’t landing… your sales feel hard… or your audience just isn’t converting—this is where you start.

Don’t overthink it. Start messy. Share what you know.

Let ChatGPT help you refine it.

And if you want to take it even further—inside The Next Level Club, we teach our members how to build out their entire Brand Brain in ChatGPT. That means your dream client, your tone of voice, and your offers all live in one place—so you never start from scratch again.

But for now?

Start with your dream client.

Get to know them better than they know themselves.

And create like you’ve actually got someone in mind.

That’s how your content becomes magnetic.


Review & Subscribe on Apple Podcasts

“I think My Business Playbook is the best thing since sliced bread.” – If that sounds like you, please subscribe to and review the show! (Or even if you think My Business Playbook is just the best thing since, I don’t know, sliced ham.)

Seriously though, your love and support enable me to create more podcasts, with more amazing guests who can teach you and me so, so much about business. (And it also makes me feel pretty good about myself…)

So click here, scroll to the bottom, give us a bucketload of stars, write a heartwarming review, and hit subscribe so you don’t miss a THING about business.

Places to enjoy the podcast

Listen to         Latest

Create your playlist

Give me tips on...

Marketing

Money

Mindset

Sales

Leadership

The 6 Figure Creative

👉 The 5 powerful strategies I have used to hit multiple 6 figures
👉 Clear, easy to implement action items designed for you
👉 The exact growth roadmap to keep you focused and fast track your results

yes please

Get my 5 steps to hit 6 figures in your creative business - even if you have no time, no plan and don’t feel ready yet. 

Let's build

Skyrocket your creative business

|

Home

The Next Level Club

Foundations

Podcast

Book a Scale Session

© Laura Higgins 2023 | Design by White Point Creative

About

Terms & Conditions 

Privacy Policy